Find Your Balance - a branding campaign for a mental health charity, featuring geometric shapes, textures, and dynamic characters
Our second task for the Inkygoodness 28 Day Branding Challenge was to design a campaign for the mental health organization Mind, aimed at teenagers. The brief, set by animation studio Flow Creative, was to raise awareness among young people about the importance of stepping away from social media and connecting in real life.
Role: Illustration / Creative
Direction: Flow Creative
Programme: Inkygoodness 28 Day Branding Challenge
My concept focused on balance. While social media helps us stay connected with friends, loved ones, and information, it can also challenge our mental well-being. Through my illustrations, I aimed to highlight the importance of maintaining a healthy balance to protect our mental health.
*Artwork has not been commissioned and is in no way affiliated with or licensed by Mind. Copyright remains with the artist.