A playful, character-led visual identity designed for Bath Restaurant Week
Bath Restaurant Week is a city-wide celebration of Bath’s vibrant and ever-evolving food scene, encouraging locals and visitors to dine out, discover new favourites, and support independent restaurants.
Bath BID commissioned me to create the full brand identity for the event — including a bold logo and a suite of playful, character-led illustrations.
Client Bath BID
The creative direction centred on friendly illustrated characters — male and female — dressed in a relaxed, approachable style, paired with iconic dishes and food-themed elements. The logo combines strong, contemporary typography with a unique sense of personality, designed to stand confidently alone or alongside the character illustrations.
From bold branding to playful illustrations, this campaign served up a fresh, modern take on Bath’s food scene.
A deep, rich colour palette and mouth-watering photography added a layer of sophistication and visual appeal, helping the campaign feel modern, inviting, and full of energy.
The identity was rolled out across digital and print channels, from posters to social media and signage, creating a cohesive and engaging experience city-wide.
