Capturing summertime vibes, a burst of flavour, and a celebration of Mexico for Casatera, a tequila seltzer brand. Viva la guava!
Vault49's brief for the Inkygoodness 28 Day Branding Challenge was to create an illustration-led packaging design and launch campaign for Casatera, a ready-to-drink brand specializing in Tequila Seltzers. For my campaign, I was inspired by Mexico’s coastal vibe and street markets, and I drew upon the vibrant tradition of Otomi embroidery for my illustration style.
Role: Illustration / Creative
Direction: Vault49
Programme: Inkygoodness 28 Day Branding Challenge
Result: Director’s 1st Place
I was absolutely thrilled to win Vault49's Director's First Choice in the Casatera packaging brief. This recognition is particularly special to me, as it comes with a six-month mentorship with the team at Vault49.
*Artwork has not been commissioned and is in no way affiliated with or licensed by Casatera. Copyright remains with the artist.