The Social Club – a playful illustration suite for Headland
Headland is a group of pubs, bars and restaurants based in Eastbourne.
Working closely with Creative Director David Robinson, I developed an illustration style for The Social Club – a new initiative bringing their venues together under one brand, focused on connection, events and community.
Client Headland
Creative Direction David Robinson | Vehicle Studio
Illustration & Character Design Kimberly Morris
Working alongside Creative Director David Robinson, I developed the illustration and character work to introduce a more playful, social layer to the brand — something that could sit alongside Headland’s more elevated tone.
Across the set, the aim was to create a flexible system of illustrations that could represent different moods, group dynamics and occasions – giving the brand a broader range of expression.
The illustration style was extended into seasonal campaigns, including Christmas and New Year – adapting the system while maintaining consistency in tone and character. The illustrations were designed for use across email, digital marketing, newsletters and the website
