I was commissioned by Inky Goodness to develop a bold, illustration-led visual identity for a series of creative challenges — including a 5 Day Visibility Challenge and a 21 Day Portfolio Boost Challenge.
The work focused on creating a flexible set of social-first assets, designed to feel energetic, engaging and easy to roll out across multiple formats.
Bold social visuals for Inky Goodness’ creative challenges
Client Lisa Hassell | Inky Goodness
Illustration was used to capture moments of momentum and inspiration, with characters feeling productive, motivated and full of ideas. A flexible set of assets was developed across social and digital formats, including campaign posts, workshop and event banners, and supporting visuals for the sales platform — creating a cohesive identity that could scale across the full campaign.
