Slouch Club — a soft, character-led sub-brand for Walrus
Slouch Club is a sub-brand created for Walrus, developed in collaboration with Creative Director David Robinson as a softer, more playful extension of the core brand.
Centred around comfort, community and downtime, the work explores a more tactile visual direction across identity, character and merch.
Client Walrus Foundation
Creative Direction David Robinson | Vehicle Studio
Illustration Kimberly Morris
A circular wordmark was developed using a custom bubble-style type, paired with a slouchy mascot designed to feel soft, squishy and expressive.
The identity was applied across a range of merchandise and activation concepts — including hoodies, t-shirts, loungewear, pins, stickers and printed materials — alongside spatial inspiration for an immersive, comfort-led brand experience.
